Atopic Dermatitis, otherwise known as Atopic Eczema, is a chronic inflammatory skin condition. It is characterized by itchy, dry patches or bumps. Common triggers include: heat, sweat, dust, emotional stress and infections.

The disease commonly begins in childhood but can also develop in adulthood. In Singapore, studies have shown that 1 in 5 school-going children suffers from Atopic Dermatitis.  Patients with poorly controlled disease often report severe itch and uncontrollable scratching which negatively affects their quality of life.